Accor Signs Three New Properties In The UK
Main Photo: ibis Styles Romford
Date: September 2021
Name: Mercure Bredbury Hall Hotel, ibis Styles Romford and Mercure Dumfries
Location: Stockport, near Manchester, England; Romford, Essex, England; Dumfries, Scotland – UK
Number of Keys: 149, 125 and 60 – 334 In Total
Owner: Vine Hotels, Romford South and Splendid Hospitality
Brand Owner: Accor
Accor Hotels have expanded their Mercure and Ibis portfolios in the UK with the addition of three new hotels.
New Mercure properties at Bredbury Hall, Stockport and Dumfries will join Mercure’s portfolio of nearly 900 hotels across 61 countries. The latest signings bring the UK portfolio to 88 Mercure hotels.
The Mercure Bredbury Hall Hotel is a 149-bedroom hotel which will be re-branded in Q4 of 2021. The project is a partnership between Accor and Vine Hotels, who also jointly developed the new Novotel and ibis Gateshead Quays project, as well as being the operator of Mercure Southampton and Mercure Sheffield Kenwood Hall. The Bredbury Hall hotel is set to undergo a full refurbishment to bring it in line with the standards aligned with the Mercure brand. The 60-bedroom Mercure Dumfries will open in partnership with Splendid Hospitality Group in the first half of 2022.
The ibis Styles Romford, signed with Romford South Limited, will be a 125-room hotel located in the centre of Romford, merely a 50 yard walk from Romford station and could open as early as Q4 2021. As part of the ibis Styles brand, the hotel will feature a creative design and a playful atmosphere.
Philip Lassman, VP Development Accor Northern Europe, said: “As this latest wave of summer signings signify, Accor’s non-standardised brands are particularly appealing to hotel developers and owners who wish to retain the services, style and character of the boutique hotels and to delight guests looking for a unique design and storytelling. The strength of our non-standardised and conversion brand portfolio such as the Mercure and ibis Styles brands, are attractive solutions for owners seeking global weight and local appeal.
“Accor has received growing interest from hoteliers looking for the associated benefits that a global hospitality group can provide, such as Accor 360° Solutions. Our powerful range of specialised offerings help boost revenue, optimize costs and maximize return on investment, bringing expertise and support to hoteliers in areas such as distribution, loyalty programming, purchasing, technology, sales, marketing and sustainability programs. We are proud our continued strength is enabling us to further develop projects in the UK with great partners.”
THPT Comment: The strength of Accor and it’s brands is driving expansion to the group’s portfolio. Having employed a strategy of selective investing in emerging markets, focussing on the Middle East and Asia Pacific, their attention is now shifting back to Europe and the UK.
First Seen: Accor press release
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