Marriott to Debut First W Hotel in Tuscany to Open 2023
Main Photo: The bedroom style at the W Hotel
Date: October 2021
Name: W Florence
Location: Via de’Tornabuoni, Florence, Tuscany, Italy
Number of Keys: 120
Buyer: Progetto Majestic S.r.l.
Seller: The site was shared between a bank and a hotel company, but has been vacant since the early 2000’s
Marriott International announced it has signed an agreement with Progetto Majestic S.r.l. to bring the W Hotels Worldwide brand to the Tuscan city of Florence. W Florence is expected to open in 2023.
Located steps from Florence’s art, dining scene, and shopping destination Via de’Tornabuoni, W Florence is expected to feature 120 guestrooms, including 20 suites. The Extreme WOW Suite, W’s take on the Presidential Suite, will offer a large living space and private terrace with views across the Duomo and the Santa Maria Novella church. Adding rare and much-sought-after inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will seamlessly blend around a central partially covered courtyard.
“Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its energetic spaces, bold design, innovative programming and iconic Whatever/Whenever® service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”
“We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence. The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match. W Hotels embrace the history of each location yet adds an unexpected, thought-provoking experience which will make this hotel a new glamorous, socially driven destination,” said Roberto Puccini, CEO , Progetto Majestic.
“Florence is a dynamic, awe-inspiring city and we are thrilled to collaborate with Progetto Majestic S.r.l. to bring W Hotels to the city,” said Gianleo Bosticco, Senior Director, Development Italy, Marriott International. “This key signing underscores the growth of our luxury portfolio across Italy and impressive demand for the W brand.”
Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East, and Africa. The brand is expected to make its debut in Italy with the opening of W Rome this autumn.
THPT Comment: Good to see Marriott marching on with this, their 2nd W Hotel in Italy
First Seen: Hotel-online
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