Sir Richard Sutton Company/Family Launch New Hotel Brand in the UK

Main Photo: The Castle Hotel Windsor, which dates back to 1528 when it opened as The Mermaid Inn

Date: April 2022

Name: Sutton Hotel Collection – Castle Hotel Windsor, Queens Hotel Cheltenham and Francis Hotel Bath

Locations: Windsor, Cheltenham and Bath, England, UK

Number of Keys: 290

Owner: Sir Richard Sutton Ltd

Manager: The hotels were branded MGallery (Accor) and will now transitioned to the in-house Sutton Hotel Collection over the remainder of 2022

Sir Richard Sutton Limited group today announces the launch of Sutton Hotel Collection comprising three hotels – Castle Hotel Windsor, Queens Hotel Cheltenham and Francis Hotel Bath. Whilst the hotels are not changing ownership, this new chapter begins as the hotels transition from the MGallery Accor brand they have previously been a part of.

Sutton Hotel Collection has been named in tribute to owner and founder, the late Sir Richard Sutton. His legacy will ensure that Sutton Hotel Collection offers the best of British quality and service at its hotels in the UK and beyond.

The transition period has been underway for several months and will continue over the next six months. Each hotel is benefiting from continued investment, including the installation of up-to-date technology and new processes and systems which focus on an improved experience for guests.

Leading the hotels through their transition is William Gibbs, Hotels Director at Sir Richard Sutton Limited, who said: “Following the investment that we have made over the last year across all three hotels, we will continue to invest in all of our properties and hire the finest talent to help us build a Sutton Hotel Collection brand known for its quality of service and offering. We have exciting plans to deliver our vision for a perfect stay and look forward to bringing this vision alive in the coming months and years.”

Sutton Hotel Collection Ambassador, Caroline Sutton, who is the daughter of Sir Richard Sutton, commented: “Sutton Hotel Collection is a fitting name in memory of my father who built a company which prided itself on quality and the highest ethical standards. This is an exciting new era for our hotels; already each is at the heart of their destinations and loved by their local communities, but we are looking to make the overall experience so much more meaningful for our guests, our teams and our communities with our new brand.”

Price: No money changed hands

THPT Comment: Sadly Sir Richard Sutton came to an untimely end in 2021, and this is a fitting tribute to his memory. Besides various land holdings in the UK and USA, Sutton Estates also owns the freehold for The five-star Athenaeum Hotel in London and it’s neighbour the Sheraton Grand London Park Lane. The three hotels in Sutton Collection all started life as Trusthouse Forte hotels.

First Seen: RPBI News

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