Marriott to Reflag 23 UK Regional Properties Under Delta Brand
Main Photo: The Delta by Marriott branding at their Cheshunt hotel
Date: August 2022
Name: Delta by Marriott is the brand…between October 2022 and summer 2023
Locations: Currently six UK hotels listed: Brockworth, Cheshunt/Broxbourne, Milton Keynes, Nottingham, Telford and Warwick… with 23 more to come…see below for full list, which includes: Manchester Airport, Liverpool City Centre, Edinburgh and Heathrow/Windsor
Number of Keys: TBA
Owner: TBA…the hotels were part of a 42-strong portfolio acquired by default in 2011 by RBS – Royal Bank of Scotland who sold the hotels in 2007 to the consortium PVC, made up of Quinlan Private, Igal Ahouvi and Delek Real Estate. The 23 hotels are currently in the hands of Abu Dhabi Investment Authority – ADIA, who are investing initially in those locations that they have faith in
Marriott International has confirmed plans to reflag over 20 of it’s UK regional Marriott hotels under the Delta by Marriott brand.
A total of 23 properties are set to be rebranded, following an agreement between Marriott and the hotels’ owner.
Among those set to be reflagged include Manchester Airport Marriott Hotel, Liverpool Marriott Hotel City Centre, Edinburgh Marriott Hotel and Heathrow/Windsor Marriott Hotel. A full list can be seen below.
Marriott said that the hotels would be rebranded from October this year, followed by a phased renovation schedule, and all properties are expected to be renovated and rebranded by late summer 2023.
External signage has already been changed at some of the hotels including Bexleyheath and Preston, with Northampton, York, Manchester Airport and Newcastle Metro Centre to follow.
The group said that the decision was the result of “long standing discussions with owners of Marriott branded hotels globally regarding the Marriott Hotels Product Transformation strategy”.
Marriott said that as a result of these discussions the parties had agreed to transition 23 UK hotels “into a new Marriott International brand, which all parties agree will help drive the long-term success of these properties”.
The group added that the owner is “investing significantly in this transition, with each property having a tailored renovation plan”.
“The outcome of this owner investment and brand transition will be a refreshed hotel product and a seamless guest experience.”
Marriott Bonvoy membership benefits will remain the same at the reflagged hotels, and the group stressed that “There will be no impact on staffing levels or terms at the hotels as a result of the brand transition”.
All remaining Marriott Hotels in the UK will continue to be managed by Marriott International under the Marriott Hotels brand.
Marriott acquired the Delta Hotels brand in 2015, and added its first UK properties in 2019. The Marriott website currently lists six Delta properties in the UK, in Brockworth, Cheshunt/Broxbourne, Milton Keynes, Nottingham, Telford and Warwick. Globally the brand has around 90 hotels across North America, Asia, Europe and the Middle East, and Central America and Caribbean.
The 23 properties transitioning to Delta Hotels by Marriott in the UK are:
- Manchester Airport Marriott Hotel
- Durham Marriott Hotel Royal County
- Swindon Marriott Hotel
- Bexleyheath Marriott Hotel
- Heathrow/Windsor Marriott Hotel
- Northampton Marriott Hotel
- Newcastle Gateshead Marriott Hotel MetroCentre
- Birmingham Marriott Hotel
- Preston Marriott Hotel
- Edinburgh Marriott Hotel
- Liverpool Marriott Hotel City Centre
- Bristol Marriott Hotel City Centre
- Waltham Abbey Marriott Hotel
- Swansea Marriott Hotel
- Peterborough Marriott Hotel
- Huntingdon Marriott Hotel
- Aberdeen Marriott Hotel
- St. Pierre Marriott Hotel & Country Club
- Tudor Park Marriott Hotel & Country Club
- Forest of Arden Marriott Hotel & Country Club
- Breadsall Priory Marriott Hotel & Country Club
- Worsley Park Marriott Hotel & Country Club
- York Marriott Hotel
Price: Undisclosed
THPT Comment: The brand Delta, has quite a history…. In 1975, Delta entered the Toronto market and built it up to 12 hotels, six in British Colombia. The then owners, Canadian Imperial Bank of Commerce, Great-West Lifeco, and Bill Pattison, sold the chain to the Realstar Group of Toronto in 1988. A decade later, Realstar, and partner Lai Sun Group, sold it on to Canadian Pacific Hotels (CP Hotels). In 1999, after CP Hotels acquired the Fairmont brand, six CP properties rebranded to supplement the existing 24 Delta units. After British Columbia Investment Management Corporation (BCI) acquired Delta in 2007, the brand flourished, and by 2013 the portfolio comprised 40 properties, of which 31 were managed until Marriott acquired Delta in 2015….Phew!
First Seen: Business Traveller and Wikipedia for the history facts
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