IHG Signs Deal to Open Dual-Branded Crowne Plaza and Hoilday Inn Express at Stockholm Airport, Sweden

Main Photo: IHG’s Crowne Plaza & Holiday Inn Express Stockholm Arlanda Airport in Sweden. Photo credit: Björnbäckens Fastighets AB/© InterContinental Hotels Group

Date: September 2022

Name: Crowne Plaza & Holiday inn Express Arlanda Airport to open 2026

Location: Arlanda Airport, Stockholm, Sweden

Number of Keys: 420 – 120 in Crowne Plaza and 300 in Holiday Inn Express

Seller: TBA

Buyer: Björnbäckens Fastighets 

IHG Hotels & Resorts has signed a strategic partnership deal with Björnbäckens Fastighets to open a new dual branded property in Sweden.

The Crowne Plaza and Holiday Inn Express properties are expected to open in 2026.

The addition of Crowne Plaza & Holiday Inn Express Stockholm Arlanda Airport hotel will further expand IHG’s presence in the Nordic markets.

Once open, the hotel will feature 420 guestrooms, of which 300 will be included under Holiday Inn Express hotel and 120 in the Crowne Plaza.

It will also include gym, bar, restaurant and a full-service conference centre.

Located just outside Stockholm, the hotel will be in close proximity to Stockholm’s airport and the new Scandinavian XPO fairground.

The dual-branded property will be operated by Mogotel Development Holding.

IHG Hotels & Resorts Northern Europe development head Miguel Martins said: “As a market with a predominately leased deal structure and dominated by domestic brands, Sweden – like most Scandinavian countries – has traditionally been challenging to conquer for hotel companies with a franchise-based business model.

“We are therefore very excited to be entering Sweden with this diverse dual-branded property which is a fantastic representation of both our premium and essentials brand portfolio.”

In a separate development, IHG has announced its plans to open a new voco branded property in Brussels, Belgium. The upscale property, voco Brussels City North, is slated to open next year in fall. It will be operated by Prem Group.

The new vovo Brussels City North – imagined, due to open 2023

The 92-key voco property will be a 50m tower located in Brussels’ north area. It will include a restaurant and conference centre, adjoining an Innovation Centre, which is already open.  

Recently, IHG signed a development agreement to open five new multi-branded properties across Europe, in a deal with Grape Hospitality to include voco Madrid Centre Retiro, Crowne Plaza Madrid Centre Retiro and three Hotel Indigo properties Italy, France and Spain.

Price: Undisclosed

THPT Comment: Great news for IHG with the dual-branded concept, which financially must be very sound

First Seen: Hotel Management Network

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