Wembley, London Gets an ARK, a New Co-Living/Aparthotel Concept Now Open
Main Photo: The Wembley ARK
Date: October 2022
Name: Wembley ARK
Location: Wembley, very close to the site of Wembley Stadium, London, England, UK
Number of Keys: TBA
Seller: The site was an industrial building Kelaty House…Most recently it was planned to be a Citadenes aparthotel…which Crosstree acquired in September 2021 from Lum Chang Holdings which valued Kelaty House at £54.5m…Lum Chang, which owned the freehold asset on a 70:30 basis with Malaysian developer Sin Heng Chan, sold its interest for £28.87m, net of the debt that is secured against the property.
Buyer: Wembley ARK was created by a joint venture between Crosstree Real Estate Partners, a private UK real estate investor and developer. Their investments include The Standard, King’s Cross; Mama Shelter, Shoreditch; The Berkeley Estate, Mayfair; and The O2, Greenwich…. and Re:shape Generation, itself a joint venture between Re:shape, a co-living specialist and Generation Partners, a pioneer in student living which created the Nido, Pure and Here Student Living brands. Generation has delivered and operated more than 10,000 new student bed spaces in the UK and Ireland since inception.
New co-living brand ARK has appointed Sheliza Jafferali as general manager for its debut community-centric rental concept in Wembley Park, which has now opened to the public.
The site has been reimagined and reconfigured into a new urban retreat by acclaimed London design studio Holloway Li, offers a new way of staying, working and playing in the capital.
Offering flexible stays from two nights up to one year, Wembley ARK’s all-inclusive bill covers a private ensuite studio, all utilities, access to exceptional design-led amenities including co-working, communal living and dining areas, gym, yoga space, Peloton spin studio, landscaped open air roof terrace, and a daily cultural events programme.
Jafferali joins to oversee Wembley ARK’s community experience and operations, having previously managed a co-living property in Dublin, UK student accommodation, and hotels in Manchester.
Jafferali combines a strong background in hospitality with specialist knowledge around behavioural psychology, ensuring she is well positioned to respond to guests’ mental and physical wellbeing needs.
Wembley ARK general manager Sheliza Jafferali said: “In the decade I’ve worked across the hospitality, student and co-living industries, I haven’t seen a model as innovative as ARK – one which fuses true flexibility, value for money and community together to create a new way of living and staying in cities.
“Through our design-led private and communal spaces, we’re really focused on creating a sense of belonging, regardless of how long you stay with us. ARK can also help provide financial certainty through our all-inclusive living experience – so you know exactly what your costs will be each month, an increasingly important issue to consider during the current cost of living crisis. I’m really looking forward to getting to know our new guests, and helping them to shape a memorable and fulfilling experience.”
Rooms are now available to book with a fixed all-inclusive bill. Prices start from £88 per night, with a minimum two-night stay, or £1,495 per month.
Price: Undisclosed
THPT Comment: Well Done…. to ARK for creating a truly innovative solution. Crosstree have the hospitality experience and Re:shape the co-living and student housing side…great partnership
First Seen: ARK press release
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