Primestar Group Buys Another Berlin Hotel, Mercure Hotel Berlin Mitte
Main Photo: The newly-acquired Mercure Hotel Berlin Mitte
Date: November 2022
Name: Mercure Hotel Berlin Mitte
Location: Near Potsdamer Platz and Gleisdreieck, Berlin, Germany
Number of Keys: 120
Seller: The landlord of the building, P&L Real Estate GmbH, is part of the group company of Lambert Immobilien GmbH
Buyer: Primestar Group
Investment firm Primestar Group has added a third Berlin hotel to its portfolio with the acquisition of the Mercure Hotel Berlin Mitte for an undisclosed amount
The hotel with 120 rooms near Potsdamer Platz and Gleisdreieck is the first joint franchise project with Accor and the first hotel of the Primestar Group operated under Mercure brand.
Primestar Group, which is headquartered in Berlin, already operates another franchise hotel in Berlin – Hampton by Hilton Berlin City Centre Alexanderplatz, as well as the recently opened June Six Hotel Berlin City West, the flagship hotel of its own boutique brand June Six Hotels.
The Mercure Hotel Berlin Mitte expands the Primestar Group’s franchise hotel portfolio to 15 hotels with a total of 3,454 rooms.
Oliver Kupka, managing partner of Primestar Group, said: “With the acquisition of Mercure Hotel Berlin Mitte, Primestar once again strengthens it’s presence in the German capital. Our special thanks for the renewed trust in a successful partnership goes to Lambert Immobilien.“
Price: Undisclosed
THPT Comment: This hitherto less-known hotel group, started in 2014 has done well with both their own brands and franchise deals with IHG, Hilton and now Accor.
First Seen: Hospitality Insights
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