Abu Dhabi-based Rotana adds the Bosmal Arjaan by Rotana, it’s first hotel in Bosnia and Herzegovina

Main Photo: The new Bosmal Arjaan by Rotana

Date: November 2019

Location: Sarajevo, Bosnia and Herzegovina

Name: Bosmal Arjaan by Rotana

No. of Keys: 132 one, two and three bed serviced apartments

Seller: TBA

Buyer: The hotel, which opened in early September in Sarajevo’s Bosmal City Centre complex in the nation’s tallest residential tower, has 132 serviced one-, two- and three-bedroom hotel apartments with kitchen. It’s the first of such a concept in the country. Owned by Al Thani Companies Group LLC, it has a restaurant, two meeting rooms and a fitness centre with Turkish bath and treatment rooms.

The company, which has 113 hotels operating in 13 countries and 46 under development, is entering a city whose half-million visitors in 2018 represent a 19% increase over the previous year, it says.

“Bosnia and Herzegovina’s tourism performance is growing stronger every year,” said Marko Korica, general manager of the Bosmal Arjaan. “In order to maintain this growth rate, it is important to develop more diverse offerings, including different types of accommodation, while focusing on the promotion of unique attractions to showcase this wonderful destination and attract larger numbers of visitors.”

The hotel expects demand to increase with tourism. “Our current projections forecast 50% to 60% occupancy for the winter and 80% to 90% during next year’s summer season, so all indicators point to highly positive and sustainable guest numbers,” Korica said.

Because the branded hotel apartment concept is new to Bosnia and Herzegovina, “we can’t really compare our product offerings with any other hotel in the market,” he said. “We look upon this launch as an exciting opportunity to further develop the country’s tourism offerings and boost the local hospitality ecosystem.”

Rates start at about US$90.

THPT Comment: Rotana continuing their global growth by opening in Bosnia and Herzegovina…well done.

First Seen: Hotels Magazine

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