Accor Close On The Merger With Ennismore To Create Global Lifestyle Hotel Company Under The Ennismore Name
Main Photo: The Gleneagles Hotel, the flagship in the Ennismore group
Date: November 2020 – updated October 2021
Locations: Europe/Global
Names: 14 Brands: Mondrian, Delano, SLS, Hyde, Mama Shelter, SO/, 21c Museum, TRIBE and 25hours…from Accor; Gleneagles, Hoxton and Ennismore
No. of Keys: Just shy of 13,000 – 87 hotels with a further 146 in the pipeline
Merger Partners: Accor & Ennismore
As previously announced, under terms of an all-share merger, Accor becomes the majority owner of the new entity with 66.67% of the shareholding and Sharan Pasricha with 33.33% holding. This joint venture brings together the Ennismore know-how in building brands with purpose through creative storytelling, design and authentic experiences with Accor’s wealth of knowledge in delivering scale, network growth and distribution.
Simultaneously, Accor deconsolidates formerly leased assets into a separate structure created with a fund managed by Keys REIM as majority owner with 51% shareholding, while Accor and Ennismore affiliates both hold 24.5%.
Sharan Pasricha, Founder & Co-CEO and Gaurav Bhushan, Co-CEO, will lead the asset light entity which will run autonomously, comprising 14 hotel & co-working brands and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations.
The portfolio today includes 87 properties globally, with an additional 146 hotels in committed pipeline across different regions, operating under brands including 21c Museum Hotels, 25hours, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From.
The Ennismore team is made up of some of the brightest doers, thinkers and makers from inside and outside the industry – including an in-house creative studio, a fully integrated restaurant and bars concept platform and a digital product & tech innovation lab, who together create brands and inspire discovery.
Speaking about the announcement, Sharan Pasricha said: “It’s a very exciting day and the start of a new chapter for Ennismore as we become the largest and fastest growing lifestyle hospitality company. I couldn’t be more excited to bring together our unrivalled portfolio of brands in this new entity, and share the reins with my longtime friend and now co-CEO, Gaurav.”
Gaurav Bhushan adds: “This joint venture has been months in the making and I couldn’t be happier to join Ennismore as Co-CEO, alongside Sharan. Our teams are ready and eager to build on each of our unique lifestyle brands, with a dynamic global pipeline, creating an ecosystem of memorable and curated experiences across all our properties.”
THPT Comment: Wow…a great deal and delighted to hear it close…makes complete sense, and gives Ennismore the firepower to achieve some of their ambitious plans. Interestingly, Sharan Pasricha acquired Gleneagles, in 2015, from drinks company, Diageo, who bought the hotel in 1984, with a plan to roll-out the Gleneagles brand globally…but never did so.
First Seen: The Caterer and Accor press release
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