Core Hospitality JV With Danish Developer A Enggaard To Bring Moxy Hotels to Aarhus, Denmark
Main Photo: The new Moxy Aarhus – imagined
Date: September 2022
Name: Moxy Aarhus – to open 2026
Location: A new district, Sydhavnskvarteret, is being developed in Aarhus with a huge focus on assembling culture, business, and entrepreneurship, where the Moxy will open
Number of Keys: TBA
Seller: The new development is being undertaken by A Enggaard. The site was an industrial ground.
Buyer: Danish Core Hospitality is teaming up with A Enggaard to open the new hotel
Moxy Hotels has confirmed it’s second location in Denmark as Danish operator Core Hospitality is partnering up with local developer A. Enggaard to bring the brand to Aarhus.
A new district is being developed in Aarhus with a huge focus on assembling culture, business, and entrepreneurship. It is now confirmed that Marriott International has teamed up with developer A. Enggaard and operator Core Hospitality to open the lifestyle brand Moxy Hotels in the area in 2026.
Sydhavnskvarteret is a 75,000-square-metre masterplan for the South Harbour District in Denmark’s second-largest city. The project will become a unifying urban development icon, drawing a new Aarhus skyline. The project will be a versatile reflection of city life by combining the diversity of the existing settlement, and will create a connection to the city’s newly developed waterfront. The masterplan will include workshops, creative businesses, a hotel, cafes, retail, offices, art installation spaces, and recreational areas evoking a strong sense of community and urban life.
Moxy Aarhus is opening on a central location in Aarhus, in the middle of a new district close to the main train station and the biggest mall in the city. The hotel will be located on top of local shops and will have its reception, bar, and lounge on the second floor, which can be entered directly by the Coal Bridge, Aarhus’s answer to New York’s High Line. Outside the lounge, guests will have access to a large terrace where they can enjoy drinks from the bar and a view of the vivid urban space surrounding the hotel, which is also being developed by A. Enggaard.
Moxy Hotels made it’s debut on the Danish market in 2019 when the same Danish operator, Core Hospitality, opened a 226-room hotel in Copenhagen. The international brand is now increasing the quality and range of hotel options in Aarhus. It will be the first Marriott owned brand that is opening outside of Copenhagen in Denmark. The hotel will increase the overall value of the chain in Denmark and strengthen its offering of the world’s largest loyalty program, Marriott Bonvoy, to domestic travellers.
Developer A. Enggaard chose to collaborate with Core Hospitality, a white-label hotel management company that is the favoured operator of Moxy Hotels in Scandinavia. Aarhus will be the hotel operator’s fourth Moxy hotel and sixth Marriott hotel to open. While the hotels are associated with an international company, the hotel operations are a local affair.
Price: Undisclosed
THPT Comment: Congrats to Core Hospitality, who clearly know the Moxy brand well. The development sounds exciting
First Seen: HospitalityNet
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