Dorsett Hospitality International Launches Dao by Dorsett Brand, With First Opening in West London
Main Photo: The original Palladium Theatre/Cinema Shepherds Bush – envisaged as the Dao by Dorsett
Date: April 2022
Name: Dao by Dorsett West London – to reopen 1st October 2022
Location: Shepherds Bush, West London, England, UK
Number of Keys: 74 serviced apartments
Owner: Dorsett Hospitality International – the building was The Shepherds Bush Cinematograph Theatre, formerly one of the first cinemas in London
Asia-based hotel company, Dorsett Hospitality International, is launching a new brand as part of its growing portfolio: Dao by Dorsett.
The brand will join Dorsett Hotels, Silka, and d.Collection and will provide an antidote to the traditional hotel formula with an aparthotel model, the group’s first foray into this sector of the hospitality industry. The first Dao by Dorsett property will open on 1st October in West London, located in Shepherd’s Bush.
Planning permission was granted in 2017 for the addition of eight storeys to the 1910 building, to accommodate 74 apartments, as well as 8,500 square feet of commercial space on the ground and lower ground floors.
The building, once a cinema and most recently The Walkabout pub, closed in 2013, is located next to the Dorsett Shepherds Bush hotel, which will service the new apartments. Guests at the apartments, which will range from 246 to 408 square feet, will be able to use the two restaurants, bar, business centre, gym and spa at the hotel.
Dao by Dorsett will bring socially driven and locally minded aparthotels to guests in central locations across the world, offering guests their own custom living space and the chance to interact with their neighbours and local environments. Each Dao by Dorsett property will be situated in the heart of its community and will comprise high quality fully serviced apartments, catering to guests looking for longer stays or just wanting to immerse themselves in their destination in a home away from home accommodation. The apartments will offer guests independence and encourage them to get out into the local area to explore, without compromising on the service and hospitality that Dorsett is renowned for. With slick and chic city interiors, Dorsett bespoke beds, and all the amenities guests need to make their stay as seamless as possible, guests will feel at home as soon as they step through the door.
Translating into English as ‘the way’, the brand’s name Dao emphasises its goal to lead the way and pave the way for individuals to explore the community and for locals to interact with guests and visitors in a harmonious and uplifting way. Dao will be a social brand, providing not only a place to stay but creating opportunities for shared encounters both within and without the apartments. The Custom Fit mantra means each stay and space is catered to each individual guest, and staff prioritise a guest-first mentality, ensuring they are receiving hotel level service with all the benefits of their own apartment.
All apartment units in Dao by Dorsett properties will come in either one or two bedroom configurations with multi-functional kitchenettes, living space to work and relax, and in some cases private outdoor terraces from which to take in the sights and sounds of the local area. There will also be accessible studios available.
The brand’s first opening, Dao by Dorsett West London will comprise 74 high quality fully serviced apartment units overlooking Shepherd’s Bush Green. The site of the first Dao by Dorsett property is one with a rich cultural history that dates back to 1910 when it was opened as the Shephard’s Bush Cinematograph Theatre. Over the subsequent decades the property changed hands but maintained its cultural ties with cinematography. Today, Dao by Dorsett West London seeks to continue the building’s connection with the local community by creating a property that champions the local area and encourages visiting guests to explore the wealth of activities and culture on the property’s doorstep.
Of the launch of Dao by Dorsett, Dorsett Hospitality International President Winnie Chiu comments: “The world has changed incredibly quickly in the last two years of the pandemic, but it has also reaffirmed the value of connection. The Dao by Dorsett experience will be tailored from arrival, offering a new way to travel which is intrinsically linked to the local community and the flexibility to custom-fit each stay. Being able to provide a longer-stay option with thoughtful services and amenities will enable our guests to get the most out of their time reconnecting with friends and loved ones as travel resumes.”
Price: Undisclosed
THPT Comment: This new Dao by Dorsett is adjacent to the current Dorsett Hotel in this part of West London. Brave of Dorsett to open the 317 room hotel in this part of London, not previously known as a “hotel enclave” back then….probably a great area for serviced apartments
First Seen: RPBI News
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