London’s Brightest New Opening from Edwardian Hotels London – The Londoner, Being Billed as The World’s First Super Boutique Hotel!
Main Photo: The new Londoner Leicester Square Centre, with the Group’s Radisson Blu Edwardian Hampshire Hotel, to the Left
Date: September 2021
Name: The Londoner Leicester Square
Location: Leicester Square, London, England, UK
Number of Keys: 350 Rooms and Suites
Seller: The Hotel is on the Site of a Former Edwardian Hotel and the Odeon Cinema
Owner: Edwardian Hotels London, an Independent Company
Edwardian Hotels London, still has one hotel outside of the capital, in Manchester...started by Jasminder Singh, one of the early band of Asian Hoteliers, nephew to Satinder Vohra, of Sarova Hotels fame, started his career in London in 1997, with an original three-star 83 room hotel, he named Edwardian, sold off early days and now called The Avni in Harrington Gardens. Jasminder has always punched above his weight in terms of the style and refurbishment he has invested in the hotels, and The Londoner is absolutely no exception. This will be his 12th hotel in London.
Originally slated to open in 2019, it has been a truly ambitious build through the most torrid time hoteliers in London, the UK and globally have had! Being billed as a Boutique hotel, which caused many raised eyebrows coming at 350 rooms and suites!
Boutique in feeling yet staggering in scale, The Londoner is set to transform the city’s hotel landscape. In excess of £300 million of investment towards the group’s most ambitious project to date, Edwardian Hotels London continues to be prolific in the hospitality space, demonstrating their continued commitment to the UK and unwavering confidence in its future as a global city.
Charles Oak, Hotel Director of The Londoner, comments “We hope that The Londoner will stand as a beacon of hope for London’s ever resilient hospitality industry and are proud to be recruiting a world class taskforce. The hotel opened with a fanfare today – September 2021
So much more than a hotel, The Londoner will offer an ‘urban resort’ destination of the highest architectural quality. Opening across 16 storeys, the hotel will feature 350 guest rooms, suites and a tower penthouse with panoramic views, two private screening rooms, a mix of six concept eateries – including bars and a tavern, alfresco
dining on the ground floor and a contemporary Japanese lounge bar with a rooftop terrace and fire pit – plus an expansive ballroom suited for any occasion, a variety of meeting spaces and a results-driven gym and wellness centre.
Its contemporary aesthetic crafted by Yabu Pushelberg, the world-renowned designers behind the Four Seasons hotel in Downtown Manhattan New York, Jean George’s The Fulton and luxury retailer Lane Crawford’s 150,000-square-foot Shanghai flagship, will complement the remarkable 16-storey architecture by Woods Bagot, known for the sky-high New York Manhattan restaurant and the Adelaide Contemporary.
Guests will enter the Lobby where the hotel’s signature restaurant will evolve from a cosy meeting spot in the day into a vibrant dinner spot in the evening. On the rooftop, a new destination for discerning Londoners, with open air firepit seating can be found – a true rarity in London. Additionally, a tavern on the ground floor will offer a
specially curated drinks menu and daily unplugged music performances. A hotel guests only area made up of three distinct places, named The Residence, will be located on the first floor. As with all of Edwardian Hotels London’s impressive venues, the eateries will strive to provide something special and unique in the capital that appeals to all walks of London life.
The hotel’s 350 guestrooms and suites will feature floor to ceiling windows, fastidious detailing and finishings offset by curated artworks and the latest technology. In the subterranean levels are a variety of meeting spaces, including a state-of-the-art ballroom accommodating up to 864 guests; a room for bespoke events and seven private meeting rooms as well as a wellness space, swimming pool and gym; hair and nail salon; barber shop and two private screening rooms. Regular events programme will bring exclusive experiences, performances and installations to the building.
As a brand-new build in the heart of London, The Londoner has employed pioneering methods of sustainable luxury and secured a £175 million Green Loan from HSBC UK, a first for the hospitality sector. The funding will be used to ensure the new hotel doesn’t just meet but exceeds the BREEAM Excellent category in building environmental
and sustainable performance.
Promising London a new landmark and city destination, The Londoner will deliver the very best in intimate luxury offering the capital a new urban oasis and the most sophisticated playground. The Londoner is a member of the prestigious Preferred Hotels & Resorts Legend Collection
THPT Comment: Wow…we have known Jasminder since the beginning and have always admired his “go one stage further” than most people…pretty impressed with what he did at The May Fair, but this one will blow your socks off. Well done…what next?, once you get enough customers back to fill the 13 hotels!
First Seen: London’s Evening Standard
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