Marriott Debuts W Brand in Rome
Main Photo: The Lounge Bar at the W Rome
Date: December 2021
Name: W Rome
Location: Via Liguria, Spanish Steps, Rome, Italy
Number of Keys: 162, including 15 suites
Seller: The new hotel spans two adjacent 19th-century buildings on Via Liguria
Buyer: W Rome is owned by King Street Capital Management, a global alternative investment firm, with development manager Omnam Investment Group and Italian asset management firm Kryalos SGR.
Marriott’s W brand has made its stylish and spirited Italian debut, with the much-anticipated opening of W Rome. Primely located on Via Liguria next to the Spanish Steps and spanning two adjacent 19th century palazzos, the hotel offers a captivating entrance as it redefines discerning hospitality in the heart of the Eternal City. An eclectic mix of colourful leather furniture meets stone walls representative of the building’s past, whilst reflective surfaces add a modern, contemporary touch.
The 147 stylish guestrooms and 15 suites provide a city apartment feel with many offering private balconies and terraces, a selection of which have iconic views of the city and landmarks such as the Istituto Svizzero. With an open plan living space, the guestrooms offer floor-to-ceiling windows wrapped in red wine velvet curtains and wooden herringbone patterned floors that blur into modern marble bathrooms.
Foodies rejoice, bringing Sicilian flair and unrivalled gastronomic talent to Rome’s dining scene is Michelin-starred Ciccio Sultano, who delivers a contemporary, imaginative interpretation of traditional Sicilian cooking methods. For those with a sweet tooth, world-renowned Pastry Chef Fabrizio Fiorani is the master behind Zucchero x Fabrizio Fiorani – the destination for treats at W Rome.
Designed by Meyer Davis, the hotel juxtaposes the city’s traditional architecture and cultural heritage with a unique interpretation of Roman design in a way that is captivating, glamorous, and quintessentially W. Boundaries are blurred between public and private spaces as surprises reveal themselves throughout the guest experience – including a hidden door in the bathroom leading to the intimate Parlapiano, a secret garden inspired by one of Borromini’s churches featuring traditional Italian stone complete with kissing benches, lush foliage, topiary and water fountains.
“Presently, the market has a tight supply of internationally branded hotels so we saw an opportunity to convert this historic office building, nestled in the heart of the Ludovisi district, into a marquis, luxury lifestyle hotel that showcases Rome’s rich culture and pays homage the building’s distinctive history,” said Paul Brennan, Managing Director at King Street Capital Management. “We brought together a highly qualified international team of partners including Omnam, Marriott, L22, Meyer Davis, renowned architects, interior designers and hotel operators as well as local contractors, F&B operators, local artists and chefs to establish this into the first W Hotel in Italy that highlights the city’s heritage to a discerning clientele.”
Price: Undisclosed
THPT Comment: Great to see the W brand hit Rome. Fab locale.
First Seen: Marriott press release
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