New Hotel Group – Mob Hotels, Open 100-Key Hotel in Puces de Saint-Ouen Area of Paris (January 2022)
Main Photo: The new MOB House in Paris, with great external spaces
Date: August 2022
Name: MOB House Paris
Location: Rue des Rosiers, Puces de Saint-Ouen neighbourhood, Paris, France
Number of Keys: 100
Seller: The site was an office building
Buyer: MOB House, founded by Cyril Aouizerate, Philippe Starck and Michel Reybier in 2017
Cyril Aouizerate created the MOB movement in 2011 in Brooklyn, USA (Mainmonide of Brooklyn) with the first eponymous vegan restaurant. Since then, the movement developed further in Paris and Lyon with the opening of the first two MOB HOTELS, which are organic and promote social ecology. New MOBs will regularly be rolled out one by one to meet local demand. Coming soon: Bordeaux, Florence, Tel Aviv, Washington, Los Angeles and more. Our concept is not about duplicating the same model every time but to always consider each location specifically so we can offer our guests the most appropriate response in terms of the new area’s geography and economic trends which quickly influence our developments.
Cyril is a “Street philosopher” and entrepreneur who is interested in urban renewal projects and was primarily involved in Bercy Village in Paris and who has joined others in redeveloping the world’s capital of fashion and design.
In 2001, he embarked on creating the first Mama Shelter with his friends Serge Trigano and Philippe Starck and in 2008 opened a Parisian branch of the eatery at 109 rue de Bagnolet. He then developed the concept in Marseille, Lyon, Bordeaux and Los Angeles. At the same time, in Brooklyn, NYC, in December 2009, Cyril Aouizerate opened his hybrid restaurant MOB (vegan restaurant, cultural space, New York state organic vegetable cooperative, etc.) with his accomplice and three Michelin starred
chef, Alain Senderens. MOB Brooklyn very quickly became a popular choice for the Brooklyn cultural and activist scene. In 2014, when he left the Mama Shelter adventure, Cyril Aouizerate founded and began developing the MOB HOTEL with his friend and long-time partner, Michel Reybier. In March 2017 the MOB HOTEL opened in the Les Puces flea market neighbourhood in Saint Ouen and then in September of the same year it opened in the Confluence district of Lyon. As an artisan hotelier, Cyril Aouizerate developed MOB to create a new matrix that combined the world of entrepreneurship, social ecology, a form of political commitment and a universal vision of a humancentric project.
He is a personal shareholder of the Parisian Club SILENCIO with David Lynch, of the MIDNIGHT TRAIN, “the hotel on rail” with Adrien Aumont, and of the Kokoroé company, with Xavier Niel, specialising in the sharing of knowledge.
Michel Reybier is the founder of the Michel Reybier Hospitality group. Born in 1945, this entrepreneur started out in the industrial world at a young age. He created a company producing chocolates and biscuits (Cemoi) as well as a company producing meat products, among others, under the trade names Aosta, Justin Bridou and Cochonou. After selling his businesses to Sara Lee in 1996, he decided to invest in lifestyle businesses and created the La Reserve brand of luxury hotels and apartments and Cos d’Estournel. He united his vineyards and his champagne business under the same brand. The hotel brand has grown throughout Europe with properties in Ramatuelle, Geneva and Paris. He also invested in a beauty and health clinic company – 14 in Switzerland and 1 in Paris, under the name of Aevis Holding.
Philippe Starck, who needs less introduction other than to say he is an internationally renowned designer with the kind of inventiveness that is constantly developing and incorporating new changes, has always focused on essentials and his vision that creation, whatever form it takes, will make life better for as many people as possible. As such, he is one of the pioneers and central figures in the concept of “democratic design”. By working prolifically in all fields, whether it be everyday products (juicers, furniture, electric bikes or individual wind turbines), architecture (hotels and restaurants aspiring to be stimulating locations), naval and space engineering (mega yachts, capsule housing for private space tourism), he has continued to push the boundaries and criteria of design, becoming one of the most visionary and recognised creators on the contemporary international scene.
A rather long introduction about the company and it’s owners, who then opened their latest MOB HOUSE in Paris on January the 18th, 2022, in the very heart of the Puces de Saint-Ouen neighbourhood, as a one-hundred room establishment: MOB HOUSE, barely a hundred metres from the MOB HOTEL inaugurated in 2017.
So the trio have written the second chapter in one and the same novel. MOB HOUSE is a unique hotel model with it’s 3-in-1 rooms designed for longer stays with a bed, desk and meeting room all combined in one. 100 rooms, an organic brasserie with 200 seats, a landscaped garden of over 2000 sqm, a 20 metre-long outdoor swimming pool (a rarity in Paris), a gym, a conversation room, a large “incubator” table welcoming aspiring entrepreneurs…
And last but not least, with MOB HOUSE, there are still a thousand other surprises, hidden references and little nods sometimes in the form of subtle mockery, which everybody is free to discover gradually as they go…
Price: Undisclosed
THPT Comment: Big plans for the future, with their brands MOB Hotel, MOB House already open and Terre MOB and Villa MOB to come, with nine projects on developments in France, Rest of Europe and USA….with a very ecological philosophy and outlook….watch the video!
First Seen: MOB press release
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