New ‘Tech’ Aparthotel Brand – Aptel Opens In London
Main Photo: Aptel East
Date: February 2022
Name: Aptel
Location: London, UK
Number of Keys: 33
Seller: N/A
Buyer: N/A
Aptel, a new aparthotel brand, has officially launched with its first site located in East London. The first Aptel site, Aptel East, is specifically located on Commercial Road, a short distance from Whitechapel and Aldgate East tube stations. Aptel offers 33 suites, including family suites for four and studio suites for double or single occupancy.
All apartments are spacious and include a bedroom, kitchenette, living space and bathroom. Apartments are air-conditioned with high-speed wi-fi, bespoke furnishings and a 24-hour concierge service. Kitchenettes are equipped with a microwave, a fridge, a kettle, a toaster and kitchen essentials such as crockery and utensils.
Founded by entrepreneur Karan Uppal, ‘Aptel’ said it sets out to provide both corporate and leisure guests with a “modern and comfortable” ‘home away from home’ via fully serviced apartments with hightech energy efficient systems throughout.
The hotel also said it “maximises” the use of technology to create a “smooth” experience on arrival and departure, where guests are provided with a unique access code to their designated suite via a touchscreen device.
Uppal went on to say “When developing the Aptel model, I focused on striking a balance between offering all guests a modern, comfortable and stylish ‘home away from home’, with a seamless and safe experience.
“Since welcoming our first guests to Aptel East, we have received nothing but positive feedback, with many individuals commenting on the ease and safety of the tech-driven check in/out experience, particularly during the recent peak of Covid-19 cases within the city.” New Aptel sites are forecast to open in London and other UK city locations within the next 12 – 24 months.
Price: Undisclosed
THPT Comment: The pandemic has accelerated the trend for in-room technology that enables the kind of personalised stays more and more travellers demand. Going forward, the challenge for operators will be to strike the balance between in-person hospitality and minimizing the level of ‘touch’ in their products.
First Seen: Hotelowner
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