Our Marketing Approach

We are committed to selling your property at the best possible price. Our database is extensive, containing local, regional, and national buyers for every type of hospitality property.

Based on a seller’s goals, we can act with varying degrees of confidentiality, from targeting a small number of qualified buyers to a broad marketing approach that includes advertising and wide dissemination of information to buyers nationwide as well as the brokerage community, concluding with a Call for Offers by a certain date. We understand that no two cases are the same, which we why we tailor our services to your goals.

Steps of Our Marketing

An overview of our general marketing steps include but are not limited to:

• Work with seller on pricing and marketing strategy
• Prepare dedicated password accessed website for the property with an offering memorandum and all due diligence information necessary for a buyer to evaluate and make an offer
• Contact by phone or email those in our database appropriate to the offering and marketing strategy, obtaining a confidentiality agreement prior to releasing detailed information
• Follow up for interest level, feedback and to solicit offers

• Report to seller on a regular basis with submittal lists, prospect feedback, and strategy progress report
• When a qualified buyer makes an offer, we handle counteroffers. We act as a liaison between the parties, aiding in negotiations to help arrive at the final agreement
• Work with third parties such as lenders, attorneys, franchisors, title, escrow, etc.
• Help negotiate obstacles as they may arise to keep the process moving through closing
• Be available after closing