W Hotels Opens First Property in Melbourne

Main Photo: The interesting-looking Curious Bar at the W Hotel Melbourne

Date: February 2021

Location: Flinders Lane, Melbourne, Victoria, Australia

Name: The W Hotel Melbourne

No. Keys: 294 rooms and 29 suites

Seller: TBA

Buyer: Marking the second hotel in Australia for the brand, W Hotels has opened in Melbourne at 408 Flinders Lane.

The hotel comprises 294 guest rooms and 29 suites. Room categories Wonderful, Fabulous and Mega are inspired by newspaper kiosks that date back to the 1960s. The Marvelous rooms feature a graphic wall of a fairy wren, a bird native to Australia.

The Extreme Wow Suite is on the hotel’s highest floor at level 15, and comes with a large balcony with views of the Yarra River and an interactive music station.

Food and beverage venues include the all-day dining restaurant Lollo, under the direction of chef Adam D’Sylva; cocktail bar Curious; Japanese restaurant WARABI with seating for only 30 diners and a private dining room for 10; and the cafe Culprit.

The conference, meeting and event space is equipped with audio-visual facilities. The ballroom, GREAT ROOM, contains a 4×5-metre LED wall and visual artist Ash Keating was commissioned for the ceiling.

FIT and WET on level 14 offer a fitness facilities, gold-roofed indoor pool, poolside bar and DJ booth.

“W Hotels is a perfect fit for Melbourne with its 24/7 energy and design, music and fashion in the brand’s DNA,” said Damon Page, general manager. “I am so excited to be part of the fab team responsible for bringing this iconic brand to one of the world’s great cities. We will showcase everything from our Whatever/Whenever service promise, our four vibrant bars and restaurants to epic music programming and next level happenings.”

“It was a natural choice for us to launch our second W hotel in Australia in one of the world’s most culturally diverse cities,” said Sean Hunt, area vice president, Marriott International. “With its bold style, energising nightlife and great appetite for what’s new and next, Melbourne is a brilliant new addition to our luxury portfolio, and solidifies our confidence in the travel recovery here in Australia.”

W Hotels, part of Marriott International, comprises nearly 60 hotels worldwide.

THPT Comment: This W hotel looks and sounds very different to the norm on the Melbourne skyline.

First Seen: Boutique Hotelier

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